By [email protected] | 23 September 2022 | 0 Comments

Fresh off the plane, already dominated by carbon fears

The airplane is one of the most important inventions of the early 20th century. At a large scale, it has profoundly changed modern civilization. At a small scale, we individuals can now travel freely and easily around the world.

 

However, something has quietly changed. In 2018, the Swedes invented a term: "flight shame or flygskam," referring to an anti-flying social movement that aims to reduce the environmental impact of aviation, calling on people to fly less to reduce carbon emissions and thus stop climate change.

 

We may not feel this way, given our cultural background, but the impact of flying shame in a certain country is so great that many environmentalists are worried about how to offset the carbon emissions from flying after a single flight.

 

The woman in TVC felt stigmatic for polluting the environment just because of a single flight, and after going to great lengths to try to grow plants, not shower, not drive, and live an "off-grid life" *, she discovered that reducing carbon emissions doesn't have to be that hard at all, just a change in transportation.

 

* Off-grid living: a lifestyle that uses clean energy such as wind, solar and geothermal to meet electricity needs without using the government grid.

 

 

With the widespread flight-shaming movement in Germany, Britain, France, the United States and other European and American countries, electric trains have become the choice for many people to reject the shame of flying, and railway companies have seen a record number of passengers in recent years. As a result, another Swedish word was spawned: Tagskryt, literally "train brag," encouraging people to travel more often by electric than passenger trains.
 

British advertising agency Mother's campaign for the UK's new electric train, the Lumo, is not just a TVC. It continues to blow up in local newspapers and advertising light boxes, saying that taking an electric train is much better than flying

 

We know you're embarrassed by the carbon footprint of flying to Edinburgh. Rest assured, as long as you cut this camouflage mask along the dotted line and put it on, no one will know it's you. Alternatively, you could take the Lumo train to Edinburgh next time.

 

Thanks, just off the plane, and already dominated by carbon fears

Flight carbon emissions Environmental carbon footprint Electric train

The airplane is one of the most important inventions of the early 20th century. At a large scale, it has profoundly changed modern civilization. At a small scale, we individuals can now travel freely and easily around the world.

 

However, something has quietly changed. In 2018, the Swedes invented a term: "flight shame or flygskam," referring to an anti-flying social movement that aims to reduce the environmental impact of aviation, calling on people to fly less to reduce carbon emissions and thus stop climate change.

 

We may not feel this way, given our cultural background, but the impact of flying shame in a certain country is so great that many environmentalists are worried about how to offset the carbon emissions from flying after a single flight.

 

 

The woman in TVC felt stigmatic for polluting the environment just because of a single flight, and after going to great lengths to try to grow plants, not shower, not drive, and live an "off-grid life" *, she discovered that reducing carbon emissions doesn't have to be that hard at all, just a change in transportation.

 

* Off-grid living: a lifestyle that uses clean energy such as wind, solar and geothermal to meet electricity needs without using the government grid.

 

 

 

With the widespread flight-shaming movement in Germany, Britain, France, the United States and other European and American countries, electric trains have become the choice for many people to reject the shame of flying, and railway companies have seen a record number of passengers in recent years. As a result, another Swedish word was spawned: Tagskryt, literally "train brag," encouraging people to travel more often by electric than passenger trains.

 

 

Many people use the social media tag "Tagskryt" to share their train journeys

British advertising agency Mother's campaign for the UK's new electric train, the Lumo, is not just a TVC. It continues to blow up in local newspapers and advertising light boxes, saying that taking an electric train is much better than flying

 

We know you're embarrassed by the carbon footprint of flying to Edinburgh. Rest assured, as long as you cut this camouflage mask along the dotted line and put it on, no one will know it's you. Alternatively, you could take the Lumo train to Edinburgh next time.

 

 

↓ Warning: This AD will ruin your next flight. What if we told you that a ride on the Lumo could reduce your carbon footprint from London to Edinburgh by six times.

 

↓ Want to cure flying shame? Instead of flying, opt for the new East Coast electric train.


↓ Want to make room for your legs on a long trip? Instead of flying, opt for the new East Coast electric train.

 

Take as much toothpaste as you want when you travel. Instead of flying, opt for the new East Coast electric train.

 

From TVC to other forms of advertising, Lumo in a joking tone to persuade people not to take the plane, to take the electric train, evoking the inconvenience and discomfort of flying in our memory, highlighting the advantages of electric train, so that people are full of expectations to try new modes of transportation.

 

At the same time, the humorous play also dispels the seriousness of environmental issues such as carbon emissions and carbon footprint. Perhaps, rather than long-winded propaganda and boring slogans, humor will ease environmental awareness into people's hearts.

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